Case Study 1

From Jargon to Clarity: Repositioning a SaaS Startup

Case study 1

Clients:

B2B SaaS startup in industrial IoT

Challenge:

Their messaging was too technical, unfocused, and failed to connect with decision-makers. Website traffic was low, and lead conversion nearly flat.

Our approach:

– Led a brand messaging audit and stakeholder interviews

– Rebuilt their message architecture to focus on outcomes, not features


– Developed tailored homepage and product page content


– Advised on LinkedIn content strategy for founders

+ 35%

increase in website conversion rate

+ 70%

engagement on LinkedIn

Founders received direct inbound inquiries within 2 weeks of relaunch