Case Study 2

Media Impact in 30 Days: FinTech Product Launch

Case study 2

Clients:

European FinTech scale-up

Challenge:

They were preparing to launch a new app but lacked a clear communications plan and media outreach strategy.

Our approach:

– Defined key launch messaging and media positioning


– Crafted a compelling press kit and media FAQ


– Built a target list of Tier-1 tech and finance journalists


– Coordinated founder media training + handled PR outreach

52

press mentions in 4 weeks

Coverage in Les Echos, Maddyness, and TechCrunch

10+

qualified investor leads from PR alone